Blog

Cultural heritage

November 3, 2025

Saving intangible cultural heritage?

What happens to a culture when its songs are no longer sung, its rituals no longer enacted, its stories no longer passed on?

Archiving solutions

October 27, 2025

Ethics and dilemmas of art preservation

Every act of preservation carries a moral weight. Art preservation is the delicate act of deciding which moments of human emotion will outlast us.

How to preserve cultural heritage for future generations?

Archiving solutions

October 20, 2025

How to preserve cultural heritage for future generations?

Heritage tells us who we were, who we are, and sometimes, who we could become. When part of it is lost or destroyed, a piece of our collective memory disappears with it.

Why offline data storage matters for archives

Archiving solutions

October 9, 2025

Why offline data storage matters for archives

The volume of digital information grows at an unprecedented pace, yet archives face the challenge of ensuring it remains safe and accessible for centuries.

Archiving solutions

October 6, 2025

Video game preservation

When was the last time you thought about an old video game you loved? Maybe it was a classic you played as a kid, or a title that defined your teenage years. Now here’s the scary part; chances are, you couldn’t play it today even if you wanted to.

A grand, ornate library with tall wooden bookshelves, globes, and intricate decorations.

Cultural Preservation

September 23, 2025

Cultural Preservation

People often ask me: what is cultural preservation? For me, it’s about far more than saving objects behind glass.

A stone arch frames a street scene with buildings, cars, and people.

Historic Preservation

September 21, 2025

Historic Preservation Guide

Last year, as I stood in front of a weather-worn stone archway in southern Europe, I felt something unusual: a mix of awe and sadness.

A person wearing a white hard hat with a headlamp and a dark jacket is bent over a long table, meticulously arranging or inspecting numerous rectangular, flat items. Their hands are gloved. In the background, another person with a headlamp is visible in what appears to be a dark, cavernous space. Above them, a glowing white sign reads "AWA" and below it, text says "Protecting World Memory." The overall setting suggests an underground storage facility or archive.

Luxury Heritage

September 5, 2025

Craftsmanship Storytelling

Luxury and crafts companies often face the similar challenge how to make their brand stand out in a world saturated with content, while staying true to values like authenticity, craftsmanship, and sustainability?

A close-up shot of several fashion design sketches taped to a white surface. In the foreground, two figures are prominently featured. The figure on the left wears a white jacket with dark lapels and sunglasses. The figure on the right is dressed in a red outfit with a yellow banana design on the shoulder and also wears sunglasses. Other partially visible sketches show more fashion figures in various poses and outfits. The style is illustrative with visible watercolor and pen strokes.

Luxury Heritage

September 1, 2025

Luxury Brand Heritage

How luxury brands can safeguard their archives against digitisation gaps, obsolescence, disasters, and cyber threats—with AWA as the immutable last layer.