Preserve what defines us — our stories, knowledge, and identity. Arctic World Archive helps organizations secure their most valuable luxury heritage for future generations.
We protect craftsmanship heritage in its most essential form: long-term, offline, and future-proof.
The Arctic World Archive offers a unique solution for luxury heritage preservation — storing digital
records on ultra-durable piqlFilm, inside a secure vault in the Arctic permafrost.
No electricity. No
internet. No risk of deletion.
If your mission is to protect crafts — we help make it last for
centuries.
The Arctic World Archive began in 2017 as a bold initiative by Norwegian tech company Piql: to preserve humanity’s most valuable craftsmanship data in the Arctic, using ultra-durable film stored deep inside a former Svalbard coal mine.
In 2025, AWA became an independent foundation — ensuring neutrality, transparency, and global stewardship.
Our mission is simple:
Preserve the world’s luxury heritage — securely, sustainably, and accessibly for future generations.
Because the past deserves a future, we safeguard digital luxury heritage from cyberattacks, obsolescence, electromagnetic pulses, and digital degradation from:
In luxury and fashion, every creation is a fragment of history — a silk thread connecting past elegance to future desire. From atelier-crafted gowns, precision timepieces, and iconic handbags that whisper of another era to digital masterpieces born in pixels, the challenge is both timeless and urgent: protect the fragile beauty of yesterday while weaving it seamlessly into the innovations of tomorrow.
Artistic crafts are living testaments to human imagination, shaped by hands that remember what machines have forgotten. They are not merely objects, but stories etched in wood, woven in fabric, and cast in metal. In a world of mass production, each piece resists uniformity, carrying the quiet defiance of the unique — a bridge between the soul of tradition and the daring spark of modern creation.
October 30, 2024
Since 1922, Jaguar has been synonymous with British craftsmanship, innovation, and automotive excellence.
To safeguard this remarkable legacy for future generations, the Jaguar Daimler Heritage Trust (JDHT) has chosen to
deposit a curated collection of historical records in the Arctic World Archive (AWA).
In doing so, JDHT ensures that the story of Jaguar’s rich heritage, from its early beginnings to its
contemporary innovations, will be preserved in the frozen vaults of Svalbard for centuries to come.
Every master’s hands tell a story.
From the delicate brushstroke of a porcelain painter to the fluid motion of a glassblower’s breath, craftsmanship is
living heritage. But without action, these stories risk fading away.
Our free whitepaper explores:
Preserve the hands. Protect the story. Download now.
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