Amundsen Sports is a Norwegian brand creating clothing for a timeless outdoor lifestyle, inspired by the pioneering spirit of polar explorer Roald Amundsen. Founded by Jørgen Amundsen, a relative of Roald Amundsen, the brand combines traditional craftsmanship with modern technical innovation to make durable garments designed for both extreme conditions and everyday outdoor life. Our philosophy is simple: innovation through tradition, honoring the past while equipping modern adventurers.
The Deposit
Original Roald Amundsen Expedition Film
Over a century after Roald Amundsen reached the South Pole, the original film from his historic expedition has been preserved for eternity in the Arctic World Archive (AWA). The deposit includes high-quality digital copies of the film, capturing the achievements, conditions, and enduring spirit of Amundsen and his team. By safeguarding these materials in the AWA, Amundsen Sports ensures that this remarkable testimony to courage, exploration, and human endurance will remain accessible for generations to come.
Why AWA and piqlFilm?
To protect the original expedition film from technological obsolescence and digital storage risks, the materials were archived in the AWA, using piqlFilm - a unique analogue technology that stores digital data on film independent of current hardware or software. Resistant to cyber threats, electromagnetic disturbances, and extreme environmental conditions, piqlFilm provides a secure, long-term solution for preserving this irreplaceable piece of polar history.
